Posting on LinkedIn is hard. You need ideas, time and the confidence to put yourself out there. Commenting is different: you borrow the audience of people who already have one. A good comment under a popular post can bring more profile views than your own post would.
Here is a simple routine you can do in 20 minutes a day.
Step 1: Build a list of 20 to 30 people
Pick people your ideal clients or employers follow: industry leaders, founders, recruiters and active creators in your niche. A mix works best:
- 5 to 10 big accounts with large audiences (your comment is seen by many).
- 10 to 15 mid-size accounts where your comment is more likely to get a reply.
- 5 to 10 potential clients or hiring managers you want to build a relationship with.
Turn on the bell icon on their profiles so you see their posts early.
Step 2: Comment early
Comments in the first hour get the most visibility, because the post is still being shown to new people. Check your list at the same time each day, ideally when your target audience is awake.
Step 3: Write comments that add something
Use one of three simple types: agree and add value, ask a specific question, or share a short insight from your own work. One to three sentences is enough. See 30 comment examples for ideas.
Step 4: Reply to replies
When the author or someone else replies to your comment, answer. This is where profile views turn into conversations, and conversations into connections.
Step 5: Make your profile ready for visitors
Comments bring visitors to your profile. Make sure they understand what you do in five seconds:
- A clear photo and a headline that says who you help and how.
- An About section that starts with your customer's problem, not your life story.
- A featured link: portfolio, case study or booking page.
A sample 20-minute routine
- 5 minutes: open notifications and your list, pick 5 fresh posts.
- 12 minutes: write 5 thoughtful comments.
- 3 minutes: reply to anyone who answered your earlier comments.
Do this every working day for a month and track your profile views. Most people see a clear increase within the first two weeks.
When English slows you down
If writing comments in English takes too long, write your idea in your own language and let the free LinkedIn comment generator turn it into three natural comments. The SunReply extension puts that button under every post and highlights posts with your keywords, so the routine gets faster every day.